Window Behaviorology

Atelier Bow-Wow / Yoshiharu Tsukamoto Lab. at Tokyo Institute of Technology / YKK AP Window Research Institute (Japan)

Galata Greek Primary School


“Windows were originally used to create a partial opening in enclosures such as walls, and to serve as a means of disclosure for communication between the outside and inside. However, if one considers windows as simply a product in production theory, then they would once again be confined within their own limited boundaries… Understanding window behaviorology would be akin to directing our attention to and understanding how they are positioned in relation to things like how light passes through them, the heat that accumulates by them, the people that are drawn to them to gaze upon the outside, the people walking along the street, the vegetation in the gardens and so on. Without an expanded understanding of the role that windows play in relation to such behaviorology, it will not possible to grasp the rich experience that windows offer, nor would windows have been created.” –YT, FN


Window Behaviorology is a site-specific installation by Atelier Bow-Wow and the Yoshiharu Tsukamoto Lab at Tokyo Institute of Technology. It explores the ways in which window design produces certain kinds of human behavior. Instead of looking at windows as standardized, mass-produced products for global distribution, this project looks at the specific behaviors created around windows that have been designed with particular ethnographical associations around the world. Windows do more than mediate inside and outside. They shape the human.