Sunday October 23rd, Salon IKSV
17.00-17.45: The Design of an Idea: Zest Istanbul, moderated by Ferhan İstanbullu
Speakers: Meral Tabakoğlu, Mert Aslan
Mert Aslan and Meral Tabakoğlu, the creative directors for Zest Istanbul their stories right from the very inception of an idea up till when the events take place. The duo will share their secrets about how the design of an idea can evolve through different aspects to become a successful and innovative event. The story of an event that goes beyond the ordinary in its collaborations with brands – an event where brands almost redefine themselves.